Project Description

Pays: USA, China

Our Works: Consulting for digital press relations and communication; management of digital press relations, creation of accounts (Weibo, Youku), animation and management of digital media accounts in Chinese.

To inform Chinese executives of the values of TRIUM, to attract them to the TRIUM course, to highlight the strengths of TRIUM compared to other foreign EMBA programmes and to inform the Chinese public about the School and the programme.
The Agency implemented a digital strategy using Chinese social media platforms (different to those in Europe). The Agency created a Weibo blog account and a channel on Youku to place their news, announcements and other TRIUM video content, creating a real-time exchange with Chinese students.
Visits originating from China for the TRIUM website continue to increase, while the programme itself is attracting more and more students from China.